The best Black Friday deals for newborn babies in 2023

The 2023 holiday season is here, and, as we do every year, we are tracking the best newborn baby Black Friday deals for you again!

Best Black Friday Deals on Baby Gear in 2023

Best Black Friday Baby Deals in 2023

In 2023, Black Friday falls on November 24th!

Black Friday is well known for its excellent sales for parents and parents-to-be. But I can imagine that keeping track of all the Black Friday baby deals can be challenging, especially if you’re pregnant or just had a baby. We’re here to help you find the best Black Friday deals on baby essentials in 2023.

From our experience, many popular baby brands and big retailers start with discounts sooner, some even a month before Black Friday. That is why we will follow and update deals for the whole month before the big shopping event!

I suggest you bookmark this page and check back from time to time in the month before Black Friday. And, of course, come back on November 25th and find this year’s best Black Friday newborn baby deals!

Jump on 2023 Black Friday deals on:

Best Black Friday Baby Deals in 2023

Black Friday Deals on Baby Strollers

I can’t imagine life without a baby stroller. A quality stroller is a must-have baby item. It provides a comfortable space for your baby and a convenient spot for your things when you are on the go.

Strollers are often one of the most expensive items on a baby registry, so taking advantage of this year’s Black Friday baby stroller deals can save you quite a bit of money!

Here are the best baby stroller deals from this year’s sale:

Black Friday Deals on Baby Car Seats

Using a car seat is the best way to protect your newborn when riding in a car. Car seats save lives, so do not hesitate to buy one.

However, there are so many different models that it is tough to find a safe, easy-to-use model at a reasonable price.

​The type of car seat your child needs depends on several things, including his age, size, and developmental needs. But this post focuses on newborns, so we’ve found the Black Friday deals on car seats for them.

Black Friday Deals on Baby Swings

4moms MamaRoo Multi-Motion Baby Swing

4moms MamaRoo Multi-Motion Baby Swing

MODES: 5 parent-inspired motions | 5 speeds | only multi-motion baby swing that replicates parents’ move

SOUNDS: 4 built-in sounds | stream baby’s favorite music via Bluetooth

DIMENSIONS: 26.25 x 23.5 x 35.5 inches

WEIGHT: 15 lbs

POWER: AC adapter (no batteries required) 

CLEANING: all fabrics are easy to remove and machine washable

AGE RANGE: newborn to approximately 9 months


SAFETY: 3-point harness | converts to a 5-point harness when baby can sit up unassisted

OTHER FEATURES: Smart Connectivity (Wi-Fi & Bluetooth) | compatible with Amazon Alexa | Toy mobile | Adjustable recline 

Save 26% on the 4moms MamaRoo Multi-Motion Baby Swing

Black Friday Deals on Nursery Chairs

Evolur Raleigh Basic Glider | Recliner | Rocker | Swivel

Evolur Raleigh Basic Glider | Recliner | Rocker | Swivel

RECLINE: Multiple reclining positions, easy-to-reach lever

SWIVEL: 360° swivel

GLIDING: Yes, smooth gliding motions

ROCKING: Yes, smooth rocking motions

BASE: Solid metal base

FABRIC: Easy-to-clean, durable polyester fabric

DESIGN: Ergonomic design WITH A high backrest and ergonomic backrest support

MORE: Convenient side pockets | Durable | Assembly without tools

Save up to $100 (30%) on the Evolur Raleigh Nursery Chair

Black Friday Deals on Sleep-Related Baby Gear

Find Black Friday deals on:

  1. Cribs
  2. Crib Mattresses
  3. Baby Bassinets
  4. Baby monitors
  5. Nightlights
  6. Crib sheets
  7. Sleeping bags

Best Deals on Baby Cribs:

25% off on the DaDaDa Baby Soho, Austin, and Domino Convertible Cribs
DaDaDa Soho 3-in-1 Convertible Crib
Soho 3-in-1 convertible crib
Dadada Baby Kenton 3-in-1 convertible crib
Austin 3-in-1 convertible crib
Dadada Baby Domino 2-in-1 convertible crib
Domino 2-in-1 convertible crib

Save 25% on Dadada Baby Soho, Austin, and Domino convertible crib

Deals on Cribs Mattresses:

Newton Wovenaire Crib Mattress

My daughter had a Newton crib mattress, and I would not hesitate to choose one of their mattresses again.

The Newton Wovenaire is the only crib mattress that is 100% breathable and 100% washable. Yes, you can wash even the mattress’s core! And it dries fast; after all, 90% of the mattress’s core is air!

Check up more interesting facts about this crib mattress on Newton’s site and use the: 

Coupon code: NOVEMBER

Enter the provided code at checkout, and you will get a 20% discount!

Take 20% off-sitewide! Valid 11/10-11/27.

Best Deal on a Baby Bassinet:

SNOO Smart Sleeper Baby Bassinet:

This one is a winner! It is undoubtedly the world’s smartest and safest baby bassinet!
The SNOO smart baby bassinet is one of the most wished-for bassinets, which is understandable; after all, it can add 1 to 2 hours of sleep each night!

SNOO helps whenever you need a break: to work, cook, shower, or sleep. But this 24/7 helper is expensive.

That’s why we are so excited this year’s Black Friday deal on the SNOO Smart Sleeper baby bassinet is so great! You can save more than $600!

SNOO Smart Sleeper Baby Bassinet

Save $509.00 (30%) on the SNOO Smart Sleeper Baby Bassinet

Baby Monitor Black Friday Deals:

  • RECEIVER: Smartphone | Crystal-clear 1080p HD video quality, day or night
  • WiFi: Yes
  • CONTROLLED VIA APP: Yes | App supports the Split Screen feature, allowing users to view two cameras on one screen
  • CAMERA PAN: Not available to pan the room
  • ZOOM: Yes, digital
  • RANGE: Unlimited when connected to WiFi 
  • POWER SOURCE: Powered by a standard USB Type-A connector and includes a power adapter to plug into your wall
  • MOUNT: Wall | Floor stand | Table stand
  • ADDED FEATURES: Tracking and analyzing the baby’s sleep patterns to send expert tips to improve sleep quality | Sensor-free breathing monitoring | Auto-capturing changes and growth for Watch Them Grow timelapse videos | Humidity and temperature alerts | Adjustable nightlight | White noise and soothing sounds | Night vision

Black Friday Deals on Nursery Nightlights:

Skip Hop Baby Soother nightlight projector - Owl
  • POWER SOURCE: corded electric
  • CONTROL: buttons on the night light
  • TIMER: yes, auto-off timer sets for 15, 30, or 60 minutes or continuous play
  • UNIQUE FEATURES: animal-shaped projector and sound machine

Save 30% on the Skip Hop Baby Soother

JolyWell Night Light
  • POWER SOURCE: Rechargeable via USB
  • CONTROL: Touch controls on the unit
  • TIMER: Yes, it has a 1-hour timer setting
  • ADJUSTABLE BRIGHTNESS: Yes, the brightness is adjustable
  • MULTICOLOR: Yes, it is multicolored, featuring 7 RGB colors and 1 warm light color
  • UNIQUE FEATURES: Safe and BPA-free materials | Memory function for the last setting |LED indicator for low battery | Professional 360° uniform lighting | Portable and compact design | Non-slip base for safety | Eye-caring light for baby’s eyes | 5-100 hours of working time after full charge

Save 41% on JolyWell Night Light for Kids, Baby Night Light

Black Friday Deals on Newborn Feeding Supplies

  1. Newborn bottles & bottle sets
  2. Baby bottle sterilizers
  3. Breast pumps

Baby Bottle Black Friday Deals:

Tommee Tippee Newborn Baby Bottle Sets

Tommee Tippee already offers great deals on their newborn feeding starter sets. By putting together the most vital kit for feeding and soothing newborns, Tommee Tippee sets make life easier for every new parent.

Their feeding sets include essentials for bottle feeding and soothing a newborn baby, including Advanced Anti-Colic bottles with breast-like, slow-flow nipples, newborn pacifiers, and a bottle brush.

In addition, depending on the starter kit you choose, you can also get other feeding essentials at a reduced price. You can choose between compact microwave sterilizers, bottle warmer, medium-flow anti-colic nipples, removable bottle handles, formula dispensers, travel baby bottle warmer, etc.

Save on Tommee Tippee Newborn Feeding Starter Sets

5 Ounce Comotomo Baby Bottle (green or pink)
  • TYPE: ultra wide-neck, breast-like bottle 
  • MATERIAL: 100% safe, hygienic silicone
  • NIPPLE: natural, vented nipple with dual anti-colic vents
  • FLOW: slow flow nipple (compatible with replacement nipples of all flows)
  • SIZE: 5oz

Save up to 34% on Comotomo Baby Bottle, 5 Ounce

Deals on Bottle Sterilizing Equipment:

Newborns do not have a fully developed immune system, so they are more prone to infections.

Milk is an easy breeding ground for harmful bacteria, meaning you must wash bottles well every day.

A quality baby bottle sterilizer saves you from worrying if the bottles are cleaned thoroughly enough. In addition, it saves you precious time!

Check up the Black Friday deals on baby bottle sterilizers, and find yourself an efficient helper for every day.

Papablic Baby Bottle Electric Steam Sterilizer and Dryer

The Papablic is a steam baby bottle sterilizer that works at a higher temperature than your dishwasher. It is a 3-in-1 machine that can sterilize, clean, and dry baby bottles, breast pump pieces, pacifiers, teethers, and plastic toys clean, etc.
It boasts a large capacity container to sterilize up to 11 bottles and keep them safe for over 12 hours.

Save 21% on the Papablic Baby Bottle Electric Steam Sterilizer and Dryer

Black Friday Deals on Breast Pumps:

Bellababy Double Electric Breast Feeding Pump
  • Come with 2 storage bag adapters
  • 4 sucking modes and 9 levels of suction
  • Pain-free and comfortable
  • Enables pumping directly in a storage bag
  • Built-in large-capacity battery for wireless use
  • Large LCD
  • Fast USB rechargeable
  • Completely closed system

Save 20% on the Bellababy Double Electric Breast Feeding Pump

Medela Freestyle Flex Breast Pump
  • Double electric breast pump
  • Portable and lightweight for on-the-go moms
  • Touchscreen controls
  • Built-in battery for wireless use
  • USB rechargeable
  • Bluetooth connectivity to the MyMedela app
  • Completely closed system
  • Hands-free pumping with Easy Expression bustier (sold separately)

Save 20% on the Medela Freestyle Flex Breast Pump

Momcozy S12 Pinky Pro Hands Free Breast Pump Wearable
  • Double-sealed flange design for snug, leak-preventing fit, enhancing comfort and efficiency.
  • Unique colors cater to fashion-conscious moms, making it a trendy accessory.
  • Hands-free portability enables mobility during pumping sessions.
  • Three modes, nine suction settings mimic baby’s suckling for better letdown.
  • Rapid 1.5-hour charging, silent operation (<50dB) for discreet use.
  • Dual leakproof features: tight silicone flanges, secure cup-motor snap-on design.
  • LED display aids nighttime pumping, auto turn-off function for control.
  • Various compatible accessories, 24mm flanges, FSA & HSA eligible.

Save $60 on the Momcozy S12 Pinky Pro Hands Free Breast Pump Wearable

What is the best newborn gear to buy on Black Friday?

Searching among many, more or less, good Black Friday newborn sales can soon become overwhelming, especially for a pregnant woman.

Some of the priciest newborn baby gear goes on sale for Black Friday, but I suggest you focus on items you really need! Numerous deals can quickly overpower rational thinking, leading to ordering a bunch of baby stuff you don’t even need.

Those who want to save the most should focus on high-budget newborn things, as there will be the most significant savings. Buying a crib, nursery furniture, stroller, car seat, and similar baby products on Black Friday will definitely save you the most money.

A 10% discount on a newborn bottle saves less than a 10% discount on a crib. However, if you need a bottle, purchase it on Black Friday anyway. Why not? Each dollar counts!

A Black Friday is undoubtedly a major win for new and expectant parents looking to save big.

Where is the best place to buy baby things on Black Friday?

Should you buy online or offline?

That depends on many factors and the item you are buying. 

Things like baby bottles, baby cameras, nursery nightlights, etc., are best to buy online. You have to be familiar only with their specifications, which you can find online. I do not see a reason why you would crowd in stores, especially at these times.

However, you might want to check baby equipment, such as a stroller or nursery furniture, in person. In this case, the best scenario is stopping in the store and seeing them in person. But avoid crowds, and do that at least a month before Black Friday, and order the item online on Black Friday.

What do you gain by ordering newborn baby gear online on Black Friday?

  1. First of all, you will avoid crowds, which is especially important at this time! Shopping from home is comfortable and less stressful, particularly with a pregnant belly!
  2. Winter, indoor space, and crowds do not go hand-in-hand with avoiding viruses! Being pregnant and sick is very unpleasant, so avoiding closed areas with lots of people is better.
  3. Buying baby gear online enables access to a broader range of Black Friday deals, so you have a better chance of finding the best offer.
  4. There is a big chance you will get free delivery and special “web only” newborn baby deals on Black Friday.

Tips to make the most of your Black Friday shopping

1. Research well before Black Friday!

Start planning what you need when at least at the beginning of November, if not even before. Think about all the places where you can buy newborn equipment on Black Friday. Will you buy online or in your local stores? 

Also, think about what time of the day is best to buy online or in your local stores. Make a plan to line up your purchases!

Newborn equipment is “hot stuff” on Black Friday, so be aware you will have plenty of competition from other expecting parents. So, we suggest you start with your online purchasing as soon as possible. Even better, try to find early Black Friday newborn deals. We are tracking them at least a month before, so bookmark our page!  

Send your husband there if the item is on sale in your local store. Of course, as soon as possible!

2. Resist the impulse purchase!

Make a plan for what you need, what would be good to have, and what you really do not need! And stick to it!

There are numerous baby products, and parents usually want all of them for their little bundle of joy. I have been there!

The temptation of the Black Friday sale is even bigger! Set your budget!

3. Look for the first “web only” Black Friday newborn deals.

Many online early Black Friday deals will be available up to a month before the big day. 

4. Sign up for retail newsletters!

Sign up for early Black Friday alerts of all your favorite baby stores. These notifications will help you catch the early discounts. 

5. Shop high-ticket items first!

High-ticket items are usually the first ones to sell out. The stock of strollers, car seats, cribs, nursery gliders, and other furniture is usually smaller than those of bottles or toys.

Shop smaller baby belongings later on Black Friday since they are on sale more frequently. The money saved is also much smaller.

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