The Best Black Friday Crib Mattress Deals in 2025

Updated in November 2025

This guide highlights the best Black Friday crib mattress deals for 2025, including early discounts from trusted brands parents often recommend.

If you’ve just brought home your dreamy new crib, the next step is finding the right mattress to go with it. With so many options available, picking the right crib mattress can quickly feel overwhelming — and some models aren’t cheap. Luckily, Black Friday is always one of the best times of the year to save big on crib mattresses.

The Best Black Friday Deals on Crib Mattresses

Black Friday falls on November 28th this year, but many retailers have already started rolling out impressive savings on baby gear, including crib mattresses. Brands like Newton, The Futon Shop, Sealy, Serta, Naturepedic, Graco, Dourxi, and more are participating in this year’s sales. It’s a great time to pick up a safe, comfortable mattress without stretching your budget.

Tip: Bookmark this page and check back often throughout November. Our team usually tracks crib mattress deals daily, and some of the best ones tend to appear before Black Friday itself.

You can jump on Black Friday deals on:

Black Friday Crib Mattress Deals in 2025

So far, we have found great discounts on:

• Unique crib mattresses
• Organic crib mattresses
• Coil (Innerspring) crib mattresses
• Foam crib mattresses
• Mini (Portable) crib mattresses

Black Friday Deals on Unique Crib Mattresses

Newton Wovenaire Crib Mattress

The Newton Wovenaire is 100% breathable and fully washable, including the core. Since the core is 90% air, it dries quickly, which is incredibly practical during late-night messes.

Check up more interesting facts about this crib mattress on Newton’s site and use the: 

• Here is the coupon code for your discount: SLEEPY20
• Enter the provided code at checkout, and you will get a 20% discount!

“My daughter had a Newton mattress, and based on that experience, I wouldn’t hesitate to choose one again. One thing I appreciated as a mom was the peace of mind that comes with its breathability — especially during those first months when you check on your baby every five minutes.”

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Black Friday deals on Organic Crib Mattress

Non-Toxic Chemical Free Crib Mattresses by Futon Shop

The Futon Shop is a longtime leader in natural, chemical-free furniture. Their organic cotton and natural crib mattresses are often recommended by parents looking for a “cleaner” sleep environment.

Their early Black Friday event features up to 50% off select mattresses.

Naturepedic Organic Breathable 2-Stage Crib Mattress

Save 20% on the Organic crib mattress by Naturepedic

Black Friday Deals on Innerspring Crib Mattresses

Dream On Me Twilight Coil Crib and Toddler Mattress

Save 33% on Dream On Me Twilight coil crib and toddler mettress

Sealy Flex Cool 2-Stage Airy Toddler & Baby Crib Mattress

Save 15% on the Sealy FlexCool 2-stage crib and toddler mattress

Black Friday Deals on Foam Crib Mattresses

Dourxi Dual-Sided Crib and Toddler Bed Mattress

Save $59,99 on the Dourxi dual-sided crib mattress

Graco Ultra 2-in-1 Premium Dual-Sided Crib & Toddler Mattress

Save 25% on Graco Ultra Premium crib mattress

Black Friday Deals on Mini Crib Mattresses

Dream On Me 3-inch Spring Coil Portable Crib Mattress

Save 37% on the Dream On Me Spring Coil mini crib mattress

Other Great Black Friday Crib Mattress Deals:

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How to Buy a Crib Mattress?

Choosing a safe, well-fitting crib mattress is just as important as choosing the crib itself. Babies spend so many hours sleeping, so creating a safe, cozy environment really does matter.

Here’s what to keep in mind:

• Foam or Innerspring: Both are safe as long as you choose a quality model.
• Quality: Budget‑friendly options can still be great—price doesn’t always predict durability.
• Tight Fit: Your mattress must fit snugly in the crib with no gaps.
• Dual‑Sided: Great for convertible cribs—firm for infants, softer for toddlers.
• Firmness: A firm surface is important for safety. The AAP recommends a firm, flat sleep surface to reduce SIDS risk.
• Breathability & Airflow: Helps reduce overheating and moisture buildup.
• Safety Standards: All crib mattresses sold in the U.S. must meet federal safety requirements.
• Mattress Cover: Waterproof is best; water‑resistant is second‑best.
• Organic Options: Check labels carefully—many mattresses are only partially organic.
• Allergies: Look for hypoallergenic options if needed.
• Warranty: A long warranty isn’t essential; your baby will outgrow the mattress long before the warranty expires.

If you need help deciding, our crib mattress buying guide covers all of this in more detail!

Will Black Friday Crib Mattress Sales Start Any Sooner?

Yes! We expect crib mattress sales to ramp up a week to even a month early.

That means deals may start appearing in early November and, in most cases, last through the weekend after Black Friday.

Bookmark this page and revisit it. We’ll update it with the latest deals and the information parents usually look for during this season.

Is Buying a Crib Mattress on Black Friday worth it?

Absolutely, especially if you’re eyeing a high‑end mattress like the Newton Wovenaire. And if a mattress is already affordable, getting it even cheaper is a win.

But it’s easy to get swept up in sales. I’ve been there too! No matter what you’re shopping for, stick to a few rules:

How to Make the Most of Black Friday Shopping?

Black Friday can feel overwhelming, especially when you’re trying to score the best Black Friday crib mattress deals before everyone else jumps in. With a little planning, you can avoid impulse buys and walk away with the exact mattress your baby needs—at a price you feel good about.

1. Research the crib mattress market well before Black Friday

Before the deals start rolling in, take some time to figure out what kind of crib mattress you’re actually looking for. This will save you tons of time (and stress) once Black Friday arrives.

Here’s what to look into ahead of time:

• Mattress type: Foam or innerspring? Do you care about breathability, waterproofing, or organic materials?
• Organic options: If you want an organic crib mattress, read labels carefully. Many models are “partially organic,” which is perfectly fine, but it’s good to know what you’re paying for.
• Measurements: Full-size crib mattresses are regulated in the U.S., so they should fit any full-size crib—but I still recommend double-checking the dimensions for peace of mind.
• Budget: Decide what you’re comfortable spending. Black Friday deals are exciting, but having a price range keeps you grounded.
• Where you’ll shop: Online, in-store, or both?
• When to buy: Some of the best Black Friday crib mattress deals appear early—sometimes weeks before Thanksgiving.

Once you’ve done this prep work, you’ll know exactly what you want when the sales drop, instead of scrolling endlessly through product pages while the best deals disappear.

2. On Black Friday day

Black Friday can be competitive, especially for baby items parents tend to buy early.

• Start early, whether you’re shopping online or in-store.
• If possible, have someone help you with in-store pickup to avoid long lines.
• Stick to your budget—it’s surprisingly easy to get swept up in all the “limited time” banners.

3. Resist impulse purchases

I get it—when you’re shopping for your baby, everything suddenly feels essential. But the best approach is a simple plan:

• What you actually need
• What would be nice to have
• What you definitely don’t need

Start with necessities like a safe crib mattress and other sleep essentials. If you stay within budget, then move on to the nice-to-have items. Parents often tell me that having this list printed or saved on their phone helps them stay focused.

4. Look for early online-only Black Friday crib mattress deals

Many retailers launch “web-only” deals before Thanksgiving. Checking your favorite stores a few times throughout November can help you catch deals before stock runs low.

Some of the biggest brands—like Newton, Dourxi, Sealy, and The Futon Shop—typically launch early sales, and these are often some of the best Black Friday crib mattress deals of the season.

5. Sign up for newsletters

Most retailers announce their deepest discounts through email first. Signing up for a few newsletters can give you early access or exclusive codes, especially for high-end crib mattresses that rarely go on sale.

6. Shop high-ticket items first

On Black Friday, high-ticket baby gear (cribs, car seats, crib mattresses, nursery furniture) usually sells out before smaller items. Prioritize these purchases early in the day. You can always come back for accessories later.

Where is the best place to buy a crib mattress on Black Friday?

Both in-store and online shopping have advantages. If you want to feel a mattress in person—press it, check firmness, see how the cover feels—it’s worth stopping at a local store before Black Friday. That way, you know exactly which models feel right.

But buying online has some big perks:

• No crowds
• Less exposure to seasonal germs (always a win during pregnancy)
• A much wider selection than most brick-and-mortar stores
• Higher chance of finding your exact model in stock
• More opportunities for free shipping or deeper online-only discounts

This is especially true for specialty options like breathable mattresses or certified organic models.

Frequent Black Friday mistakes to avoid

Even experienced shoppers fall into these traps:

1. Going over budget

Stick to your priorities. There will be other sales, so don’t overdo it because you’ll be sorry later.

2. Taking the first deal you see

Compare prices—sometimes the “biggest sale” isn’t actually the best value.

3. Shopping with friends

It’s fun, but it’s distracting. You’ll shop faster and smarter on your own. You won’t waste time searching for items your friend wants and not you. We all know that we buy unnecessary things when shopping with friends.

4. Shopping without a list

A simple checklist keeps you focused.

5. Buying toys too early

Many toys drop even lower in December. Focus on nursery gear and larger items on Black Friday.

6. Buying a crib mattress based only on price

Price matters, but safety, firmness, breathability, and crib fit matter much more. A cheaper mattress isn’t a bargain if it doesn’t meet your needs.

With a little planning—and the right information—you can make Black Friday feel much less stressful and walk away with a safe, high-quality crib mattress your baby will use every day.